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Produced By

Presented by the Producers Guild of America, the Produced By podcast exists to educate listeners about one of the most misunderstood creative roles in entertainment – the Producer. By placing producers at the center of the conversation, each episode offers a unique perspective on how content is created, from development through distribution.
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Mar 28, 2017

When the Blair Witch Project project premiered at the 1999 Sundance Film Festival, it arrived amongst a whirlwind of viral marketing. In this episode, Producer Mike Monello talks about how they took advantage of emerging digital technologies, and how those decisions influenced the theatrical pickup of the film. 

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