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Produced By

Presented by the Producers Guild of America, the Produced By podcast exists to educate listeners about one of the most misunderstood creative roles in entertainment – the Producer. By placing producers at the center of the conversation, each episode offers a unique perspective on how content is created, from development through distribution.
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Now displaying: March, 2017
Selling the Story: How Digital Content Influenced the Release of The Blair Witch Project 0
Mar 28, 2017

When the Blair Witch Project project premiered at the 1999 Sundance Film Festival, it arrived amongst a whirlwind of viral marketing. In this episode, Producer Mike Monello talks about how they took advantage of emerging digital technologies, and how those decisions influenced the theatrical pickup of the film. 

Encoded - Transmedia as Storytelling and Marketing 0
Mar 8, 2017

Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model. 

In this episode of Produced By, Campfire's Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss the production and technology behind Campfire's multi-CLIO award winning project Possession Begins. 

 

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